With many people becoming aware of having to keep a 'green planet' and take of it, this has had an influence of many markets. People expect for some products to be recyclable or long lasting. Packaging has been a way for retailers to instantly promote an environmentally friendly brand. A possible idea for a make-up brand such as MAC or Bobbi Brown to provide refillable nail polishes, this way the customer can bring their empty polish container back to store and refill with the same colour or a different colour. Promoting the use of re-using a product.
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